Paid Media & Data Specialist

Step into the vibrant world of The Lab as a Paid Media & Data Specialist, where your data-driven approach and strategic insight will directly shape the online presence of our diverse client portfolio. In this crucial role, you’ll be responsible for tracking the performance of clients’ campaigns, creating detailed reports, and providing insights and actionable advice based on results. Your expertise will be key in optimizing campaigns, increasing ROI, and driving impactful digital strategies across multiple platforms. You’ll work closely with Account Managers and the content team to ensure alignment in campaign execution and digital marketing presence. If you’re eager to dive into a role where your creativity meets data-driven strategy and performance analysis, we’re excited to meet you.

Role Description

This is a remote contract position for a Paid Media & Data Specialist. The role involves planning, launching, and optimizing cost-effective Google Ads, Meta, and LinkedIn campaigns. Your goal will be to increase website traffic, generate leads, improve brand awareness for our clients, and track performance to provide detailed reports with insights and recommendations for future campaigns. In addition, the successful candidate will collaborate to ensure landing pages are optimized for maximum conversion rates, track performance, and assist the team in decision-making.

Essential Requirements:

• Minimum of 3 years of experience managing Google, Meta, and LinkedIn campaigns
• Proficiency in keyword research tools and Google Analytics
• Strong analytical skills to interpret data and make data-driven decisions
• Experience with bid management and budget allocation
• Ability to write compelling ad copy in English that drives click-through rates and conversions
• Experience in creating performance reports, providing insights, and advising clients based on data
• Remote work capability and autonomy
• Availability to meet and communicate with clients or team members as needed between the hours of 7 AM and 5 PM (COL time)
• A passion for staying ahead in the dynamic field of digital advertising
• Excellent problem-solving skills and a proactive mindset

Salary: COP 3.800.000 – COP 4.300.000

We welcome your application if you meet these requirements and are ready to join The Lab’s dynamic digital marketing team!

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