Digital Marketing & Social Media Manager

Full-time @ISOURCE MARKETING publicado 2 semanas ago

Descripción del trabajo


A regional marketing and advertising agency with major B2B and B2C clients from various industries such as Tech/IT, Telco, Real Estate, Retail, etc., headquartered in Miami with coverage/offices in Bogotá and the rest of Latin America. We are looking for a Senior Specialist in Digital Marketing and Social Media. At Isource Marketing and Nuwinds, you will be responsible for leading digital marketing campaigns for companies at both local and regional levels (Colombia, Latam, and USA). You will need to propose strategies, implement them, optimize them, and create management reports with the achieved KPIs to present to clients and the agency.

Main Responsibilities:

  • Responsible for the strategy, implementation, and optimization of digital marketing and social media campaigns for clients in Latam and the USA.
  • Planning and execution of performance marketing campaigns, lead generation, SEO, SEM, Paid Search, Social Media and Paid Social, Paid Media & Programmatic, Email Marketing, Remarketing, Marketing Automation, etc.
  • Excellent management of social networks, creation of social media strategies, content & community management.
  • Monitoring the health of campaigns and continuous optimization to meet their objectives.
  • Management of budgets and media guidelines across different media.
  • Handling of reporting tools and identification of insights that contribute to the development of campaigns.
  • Constant communication of the campaign status to clients in Latin America, the United States, and globally.

Key Requirements:

  • ENGLISH: Advanced level (fluent written and spoken – written and oral test required). (MANDATORY)
  • Full stack marketer
  • Professional with relevant experience in marketing areas.
  • Minimum of 5 years of experience in digital marketing, social media, campaign management and optimization, ideally in an agency.
  • Experience in implementing and monitoring digital marketing campaigns using different tools such as search network, display network, social networks, and/or programmatic.
  • Experience using media platforms: Google Search Ads, Linkedin Ads, Facebook Business Manager, DV360, Marketo, Hubspot, or other similar platforms.
  • Solid experience in budget management and media guidelines.
  • Possession of certifications or equivalent experience in:
    • Google Analytics & Tag Manager,
    • Google Ads
    • Facebook ads / IG advertising
    • Twitter/X
    • TikTok
    • Linkedin advertising
    • Youtube
    • Hubspot / Marketo
  • Experience using AI/Artificial Intelligence applications like chatGPT, Bard, Jasper, etc.

Key Skills:

  • Autonomy and responsibility for their function
  • Enjoys challenges and ability to adapt easily to changes
  • Strong attention to detail
  • Strategic planning and organization of daily tasks
  • Self-taught and open to constantly learning new aspects of Digital Marketing
  • Assertive communication with the team and clients
  • Proactive and always going the extra mile in their functions

What We Offer?:

  • Above-average market compensation.
  • Monthly and annual bonuses.
  • 2 weeks of paid vacation + 1 discretionary week off at the end of the year + special holidays.
  • Birthday day off.
  • One afternoon off per month.
  • Continuous training and development.
  • Payment for gym/fitness academy membership.
  • Various incentives and awards throughout the year.
  • Commission on new client projects generated.
  • Opportunities for professional growth and international career projection.
  • Contract: Service agreement

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